Strategy -Asos Case 6 Study Example | Topics and Well Written Essays - 250 words

Strategy -Asos 6 - Case Study Example Apart from its wide range of products, the company attracts over 3.3 million shoppers each month. Given such obscene numbers, it is imperative that the online store implement a very effective operation to meet its commitments to its customers such as providing customer service, and fulfilling orders from the customers. The company has done well in a very competitive business. E-commerce is a very dynamic industry; more so for the fashion business. Given the rise in demand for goods online each year, the company managed to structure its management and proprietorship in such a manner that the right decisions were made at the right time; for the good of the business. When the company started, its staff was considerably small, but it has grown, and so has its warehouse size. Adequate space is required for storage. The company has managed to position itself well to capture market share that it did not command before through a number of creative ways. The primary tool of achieving success is a motivated staff; and proper internet marketing tools. Communication has also been at the center of action; as proper modes and channels of communication have become necessary given the increase in size of the company. Planning, resources, communication, and keeping in touch with the needs of the customers are the tools that have spurred asos.com to