When is marketing a valuable social practice Term Paper

When is marketing a valuable social practice - Term Paper Example There are a myriad of ethical challenges faced by marketers across the globe. Brenkert, a philosopher, points out some of these key challenges. The first challenge is the use of sex and fear during marketing campaigns. A number of critiques believe that some of the marketing materials used to instill fear amongst the public from using a product or associating with other people. The second challenge is deception and invasion of privacy. Marketing has been criticized for aiding greed, providing misleading information as they persuade people to buy products and services they do not need and spent a lot of money that could be used in other areas. It’s also been criticized for neglecting the low-end people in the society and only focuses on the rich tycoons in the society. Since marketers are only concerned by those who are able to buy their products, they are seldom concerned about the poor people. Advertisements are directed to the poor people are very low-quality ones. Finally, it’s been accused of being intrusive and might distract attention of people. With the above challenges and accusations, critiques have regarded marketing as a waste of time, and spend a lot of resources convincing customers to purchase products and access services they don’t need. It has been blamed for promoting consumerism and materialism.