Canada Culture Essay

1.0 Introduction Society is a shared context in a way that every individual’s activity relates and connects to it, including business. Culture is the comprised of values, beliefs, behaviors, customs, and attitudes that differentiate each society. A society’s culture determines the systems that manage how organizations function in the society (Griffin and Pustay, 2010). Because of individuals possess their own activity and habits, they do things differently in a group. There are some characteristics of culture are essential for their significance to international business. First of all, culture reflects learned behavior that is conveyed from one member of a society to another. Certain elements of culture are conveyed intergenerationally, for instance a family, when parents educate their children table etiquette. Some elements are transmitted intragenerationally, like when seniors teach incoming freshmen about a school’s customs (Griffin and Pustay, 2010; Phatak et al., 2009). Next, the elements of culture are interrelated. For example, in Canada, different subcultures (different cultural group) include Anglophones and francophones (English-speaking and French-speaking people) (Deresky, 2011). Due to culture is learned behavior, the culture changes in response to external forces affect the society, in other words, it is adaptive. An example is after World War II, Germany was divided into free-market-oriented West Germany and communist guarded East Germany. Although they are having a common inheritance developed over centuries, this division created large cultural differences between Ossis (East Germans) and Wessis (West Germans). The differences resulted from adaptations of the East German culture to the principles of communist ideology concerning attitudes toward work, risk taking, and integrity of remuneration systems (Griffin and Pustay, 2010). Finally, culture is shared by associates of the society and in fact shapes the membership of the society. Persons who share a culture are members of a society, while those who do not are outside the confines of the society (Griffin and Pustay, 2010). Culture is inside everybody without their realization. We are different because of it. 2.0 Brief Introduction of Canada Location The country to be discussed in this assignment is Canada. Canada is located on the northern section of the North American continent which is the north of the United States mainland. Waters bordering the country consist of the North Atlantic Ocean to the east, the North Pacific Ocean to the west, and the Arctic Ocean to the north. Canada’s size is as great as that of the continent of Europe (Encyclopedia of the Nations, 2011). With a total area of approximately 9,984,670 square kilometers according to CIA (2011), it is the largest country in the Western Hemisphere and the second-largest in the world, after Russia (Encyclopedia of the Nations, 2011). In addition, Canada is divided into ten provinces and three territories. The three territories are Yukon Territory, Northwest Territories, and Nunavut Territory (CIA, 2011; Encyclopedia of the Nations, 2011). These lands are all located in the northwestern, tundra regions of Canada, and each of them has a rather small population in comparison to the other provinces. Also, the territories are primarily settled by native tribes. These natives have obtained a certain level of self-government for each particular territory (Encyclopedia of the Nations, 2011). Culture According to CIA, Canada has two official languages, namely English (58.8%) and French (21.6%). Thanks to the diversity of all origins Canadians which stand from British Isles origin 28%, French origin 23%, other European 15%, Amerindian 2%, other, mostly Asian, African, Arab 6%, and mixed background 26%, Canada is a highly diverse culture. Besides, the major religions are Roman Catholic and Protestant (CIA, 2011). Due to its short history, Canadian culture is above all modern. This is particularly apparent in its authors, almost all of whom are still alive: Margaret Atwood, Michael Ondaatje, Yann Martel (three recent Booker Prize winners), Marie-Claire Blais and Antonine Maillet are already popular in the US (Embassy of Canada in Washington, 2011). In recent decades, Canada has gained international recognition in the visual arts thanks to progressive artists. Jeff Wall, Rodney Graham, Edward Burtynsky, Ken Lum, Ian Wallace and Genevià ¨ve Cadieux introduced new uses for photography techniques, Janet Cardiff and George Bures Miller used new technologies in artistic formation (Embassy of Canada in Washington, 2011). Population The population of Canada in July 2011 was 34,030,589 as estimated by the CIA (2011), which made its population as number 37 among the 237 countries of the world. It was about 15.9% of the population was over 65 years of age, with 15.7% of the population under 15 years of age in 2011 and there were 98 males for every 100 females in the country in 2011 (CIA, 2011). According to CIA, the annual population growth rate for 2011 is 0.794%. It was estimated by CIA (2011) that 81% of the population lived in urban areas in 2009. Canada’s capital city, Ottawa, had a population of 1,170,000 in that year. The Toronto metropolitan area had an estimated population of 5,377,000; Montrà ©al, 3,750,000; Vancouver, 2,197,000; and Calgary, 1,160,000 (CIA, 2011). According to the Government of Yukon (2011), Yukon Territory has an expanding population over years of 34,667 as of 2010. It was originally occupied by the Athapaskan tribe, which still has six distinct groups of peoples residing in the territory (Encyclopedia of the Nations, 2011). In April 2011, the Northwest Territories had a population of 43,505 (NWT Bureau of Statistics). There is about 28 percent of the population is descended from the Dene tribe, while other indigenous groups are the Inuvialuit and the Mà ©tis (Encyclopedia of the Nations, 2011). Nunavut Bureau of Statistics (2011) shows that the Nunavut Territory had a population of 33,413 as of April 2011. It was separated from the Northwest Territories in 1999 and is now the largest political subdivision in the country, covering 18 percent of the total land area. Moreover, it is also the largest native land-claim settlement in the history of the country. About 84 percent of the residents claim ancestry from native tribes, and the largest of these Nunavut tribes is the Inuit of 83 percent, formerly known as the Eskimos which is a derogatory term meaning â€Å"eaters of raw meat†. Conversely, the remainder of the native population in Nunavut Territory is descended from the Dene and Mà ©tis tribes (Encyclopedia of the Nations, 2011). Nationality According to CIA, the people of Canada is known as Canadian in singular form, and Canadians in the plural form, whereas the adjective of Canada is called Canadian. There are four steps to becoming a Canadian citizen. Firstly, determine if a person is eligible to become a citizen. Secondly, apply for citizenship. Next, take the citizenship test, if the person is between the ages of 18 and 54. Finally, attend a citizenship ceremony, if the person is 14 or older (CIC, 2011). Economy As Canada Site (2011) says, Canada is one of the world’s wealthiest nations, has the tenth largest economy in the world, and has one of the highest levels of economic freedom in the world. Besides that, Canada is also a member of the Organization for Economic Co-operation and Development (OECD) and the Group of Eight (G8). OECD is a platform in which governments work together to share experiences and seek solutions to common problems (OECD, 2011), while G8 is the group of eight highly industrialized nations including Canada, which hold a yearly meeting, the G8 Summit to foster consensus on global issues like economic growth and crisis management, global security, energy, and terrorism (Council on Foreign Relations, 2011). Since World War II, the remarkable growth of the manufacturing, mining, and service sectors has transformed Canada from a largely rural economy into one primarily urban industrial. The 1989 US-Canada Free Trade Agreement (FTA) and the 1994 North American Free Trade Agreement (NAFTA) (which includes Mexico) touched off a dramatic increase in trade and economic integration with the United States of America (US), Canada’s principal trading partner. Canada benefits a substantial trade surplus with the US, which absorbs about three-fourths of Canadian exports each year. Furthermore, Canada is the US’s largest foreign supplier of energy, including oil, gas, uranium, and electric power. With great natural resources, skilled labor force, and modern capital plant, Canada’s economies enjoyed solid growth over years (CIA, 2011). The Gross Domestic Product (GDP) of the country of purchasing power parity in 2010 was $1.33 trillion, which shows an increase after the economic recession from 2008 to 2009, with GDP of official exchange rate $1.574 trillion in 2010 (CIA, 2011). Together with the Real Gross Domestic Product (RGDP) for the year 2010 of $39,400, there was a surge since 2009. The services sector was the major part of composition of GDP which was 78% in 2010, with 20 % in industry, and 2% in agriculture. Canada also had an unemployment rate of 8% in 2010 which has a drop of 0.3% compared to 2009. However, the inflation rate also had a surge of 1.3% to 1.6% in 2010 (CIA, 2011). The agricultural products of Canada include wheat, barley, oilseed, tobacco, fruits and more, whereas the industries products are stand from transportation equipment, chemicals, processed and unprocessed minerals, food products, wood and paper products, fish products, petroleum and natural gas. The exports commodities are motor vehicles and parts, industrial machinery, aircraft, telecommunications equipment, chemicals, plastics, fertilizers; wood pulp, timber, crude petroleum, natural gas, electricity, and aluminum with $406.8 billion in 2010. Imported goods are machinery and equipment, motor vehicles and parts, crude oil, chemicals, electricity, durable consumer goods with $406.4 billion in 2010 (CIA, 2011). On 8 July 2011, the rate of 1.00 US dollar is 0.96 Canadian Dollar, which is the currency of Canada, at an exchange rate of 0.9627 using nominal rate (Bank of Canada, 2011). Politics Canada achieved independence on the first of July 1867 and recognized by UK per Statute of Westminster on 11 December 1931. The government of Canada stands of a parliamentary democracy, a federation, and a constitutional monarchy (CIA, 2011). Every territory has only one senator and one representative in the national parliament, fewer legislators than those representing the other provinces (Encyclopedia of the Nations, 2011). Besides, the political leaders are consist of the Bloc Quebecois, Gilles Duceppe; Conservative Party of Canada, Stephen Harper; Green Party, Elizabeth May; Liberal Party, Robert Rae(interim); and New Democratic Party, Jack Layton. These political pressure groups are from the agricultural sector, automobile industry, business groups, chemical industry, commercial banks, communications sector, energy industry, environmentalists, public administration groups, steel industry, and trade unions (CIA, 2011). 3.0 Analysis of Geert Hofstede’s Dimensions Brief Nature of the Business The industry for this assignment is in the retailing sector. It is placed in Charlottetown, which is located in the province of Prince Edward Island, Canada. Its primary industry is in the fish and seafood markets, together with its alternate industry of dealing with wholesalers and distributors, and a full-service restaurant. It serves as a seafood market to sell live and cooked lobster; live mussels, clams, oysters, and quahaugs; shucked scallops, frozen snow crab sections, haddock, salmon and halibut fillets, lobster meat, and much more. Besides, the organization also dispatches lobster, mussels and oysters across Canada. Having the company set off with wonderful views of the heritage Hillsborough River and Charlottetown waterfront, it is a spot for people heading to the waterfront for a delicious seafood meal, or purchasing lobster, mussels, clams, oysters, crab or fresh fillets from the seafood marke t in the town. Introduction of Geert Hofstede’s Dimensions Culture is defined into several ways. They include Geert Hofstede’s Five Dimensions which would be discussed as the following. Social Orientation Social orientation or individualism versus collectivism dimension looked at the relationship between the person and his or her fellows. In societies where individualism was emphasized, the ties between individuals were loose and individual achievement and freedom were highly treasured. In collectivistic societies, the bonds between individuals were tight. Therefore, people born in collective societies, for example extended families, and everyone was supposed to take care of the interest of his or her group (Hill, 2007). Power Orientation One of the dimensions from Hofstede is the power orientation (Giffin and Pustay, 2010), or the power distance as Hill (2007) says. It is mainly dealt with the way a society treats the fact of unequal physical and intellectual capabilities in humans. High power orientation cultures were found in countries that permit inequalities grow eventually into inequalities of power and wealth, says Hofstede (Hill, 2007). According to Griffin and Pustay (2010), high power orientation denotes a power respect culture, where people in a culture tend to accept the power and authority of their superiors merely on the basis of the superiors’ positions in the hierarchy. These same people also are inclined to respect the superiors’ right to that power orientation. People at all levels in a firm accept the decisions and mandates of those above them because of the implied belief that higher-level positions carry the right to make decisions and issue commands (Giffin and Pus tay, 2010). On the contrary, low power distance cultures would try to minimize such inequalities they could (Hill, 2007). As Griffin and Pustay (2010) say, low power orientation suggests that a culture is in power tolerance. It has much less significance to an individual’s position in the hierarchy. They are more willing to question a decision or mandate from those higher levels or even reject it. They are willing to follow a leader when that leader is perceived to be correct or when it seems to be in their own self-interest to do so but not because of the leader’s intangible right to issue mandates. Uncertainty Orientation Another dimension is uncertainty orientation (Griffin and Pustay, 2010) or uncertainty avoidance according to Hill (2007). It assessed the degree of various cultures socialize their members into acknowledging indefinite situations and tolerating ambiguity. Correlates of low uncertainty orientation, or uncertainty avoidance according to Griffin and Pustay (2010) a culture set high priority on job security, career patterns, retirement benefits, and the like. They also took seriously for rules and regulations; the manager was expected to deliver clear instructions, and subordinates’ initiatives were closely controlled (Hill, 2007). Furthermore, Griffin and Pustay (2010) define low power orientation as ambiguity and change are seen as undesirable, and society will prevent it whenever possible. These people prefer a structured, routine, and even bureaucratic, way of performing tasks. On the other hand, high uncertainty orientation, or uncertainty acceptance according to Griffin and Pustay (2010) cultures were regarded as a greater readiness to take risks and less emotional resistance to change (Hill, 2007). According to Griffin and Pustay (2010), people in uncertainty acceptance are stimulated by change and thrive on new opportunities. Ambiguity is considered as a context within which an individual can grow, develop, and engrave out new opportunities. A sense of monotony, routineness, and overbearing structure are the certainty carried in this culture. Goal Orientation Goal orientation or masculinity versus feminity according to Hill (2007) is the approach in which people are motivated to work toward different types of goals. One extreme on the goal orientation range is aggressive goal behavior. People who display aggressive goal behavior or masculine cultures according to Hill (2007) tend to place a high premium on material possessions, money, and assertiveness. At the other extreme, passive goal behavior or feminine cultures according to Hill (2007) are people that place a higher value on social relationships, quality of life, and welfare for others. Moreover, cultures that value aggressive goal behavior also tend to define gender-based roles rather rigidly, whereas cultures that stress passive goal behavior do not. In cultures regarded as extremely aggressive goal behavior, men are expected to work and to focus their careers in conventionally male occupations; women are usually expected not to work outside the home and to focus on their families. If they do work outside the home, they are usually expected to be engaged in areas of traditionally work dominated by women (Griffin and Pustay, 2010). Time Orientation Hofstede’s fifth dimension, time orientation, is the extent to which members of a culture adopt a long-term against a short-term outlook on work, life, and other aspects of society. Some cultures, such as those of Hong Kong, Japan, Taiwan, and South Korea, have a longterm, future orientation that cherish dedication, hard work, perseverance, and moderation. Other cultures, including those of Pakistan and West Africa, have a tendency to focus on the past and present, stressing respect for traditions and fulfillment of social obligations (Griffin and Pustay, 2010). Assessment of Canada’s Culture Using Hofstede’s Dimensions In this part of the assignment, Canada’s culture is studied along Hofstede’s Dimensions. The ranking of Five Dimensions for Canada adapted from Geert Hofstede Cultural Dimensions (2009) is shown in Figure 1 below.

Bad Habits: Attitudes of Filipinos That Need to Change Essay

1. Thoughtless When someone celebrates birthday, graduation or winning the lotto in the neighborhood, the party lasts through deep in the night, keeping neighbors awake by the noise of an out of tune videoke singer. 2. Inconsiderate Even after agreeing to meet at a certain time, some Filipinos manage to fail this initial agreement, using alibis as traffic, got caught up with something or lost in the way, disregarding the feeling of someone who just complied with agreed time. If these folks can’t fulfill simple tasks, can we trust them when it comes to, say lending them our prized books or CDs, loaning them money or anything they promise? 3. Racist Many Filipinos complain of being racially profiled (Filipinas in Middle East are easy to get or gullible) but some of us look down on other people such as Indians as fellows with strange body odor who live off through usury. Or on Chinese neighbors who own bigger stores in the market as penny-pinchers. But we can’t look at ourselves and fix our flaws. Worse, see #6. 4. Too self-conscious Wants to know who are his or her stalkers at social media. Installs ‘who are my top viewers’ application which turns out as a link to a malicious website. Wants to get everybody’s attention to the point that they post celebrity, semi-naked or suggestive profile photos 5. Religious fanaticism While admittedly deeply religious people, many of us Filipinos are also living a life of hypocricy/inconsistency. Outside of the Quiapo church are shops that sell abortion formula and the island of Siquijor becomes a haven of faith healers who practice black magic. 6. Onion skinned We easily go ballistic whenever the word Filipino is used as dark humor in a script of an American sitcom or acelebrity mocking our â€Å"presumed† perfect accent. We are quick to call for apology even if they’re all meant as a joke. That may be a reason we become a topic of humor. 7. Short-sighted Some Filipinos prefer to receive a few hundred pesos in exchange of favors to a politician running for office rather than resist temptation and bond together for a better society and governance. Poor tricycle drivers are allowed to ply on dangerous streets — risking the lives and limbs of passengers — just to earn a living. 8. Laziness When going to the market, some Filipinos prefer to take the motorized bike and pay a premium instead of a 20-minute walk — to ensure a favorite TV show will not be missed. At the end of the day they lament how a hundred peso bill could no longer be stretched. Or they spend the whole day staring at the television, sending SMS on shows that offer prizes to ‘home text partners’. 9. Gossipmonger Many Filipinos live off talking about affairs of other people. Maybe that’s because it’s a major function of the Filipino culture. Who impregnated a neighbor’s teenage daughter? A barrio councilor has bad breathe. The baby of a close friend has a striking resemblance of the family driver. No wonder many families are broken, trust lost and friendships gone awry because of people trying to get in the way. 10. Undisciplined Pass laws that are easily broken: no smoking on jeepneys, no jaywalking on streets, picking flowers in the park or peeing on fences, trees or truck tires. Even wearing prescribed attire (‘please wear semi-formal wear’) when attending wedding ceremonies becomes a task difficult to. When we’re overseas we find it necessary to follow rules, but we seem to take our country and its simple laws for granted. 11. Crab Mentality Once a fledgling banana cue business becomes the talk of the barrio, everyone is riding the bandwagon and put up the same business. Eventually, every single banana cue business in the neighborhood fails and shuts down operation. If someone gets promoted at work, some Filipinos are good at making up stories; did he date the supervisor? Did she sleep with the manager? It also exists in the form of protectionism. Insecurity or lack of creativity drives this attitude. 12. Nepotism A bright yet not well-connected job applicant never gets the job position because it was reserved for a family member of an incumbent official or a reward for supporters of a candidate who just won in the elections. A well-connected passenger gets the airport’s special lane while hard-working OFWs sweat it out on a long line. 13. Freebie hunters Some Filipinos have got the nerve to crash into wedding parties uninvited or show up at a birthday party because they were brought along by a friend of an invited friend. They enjoy free electricity supply through illegal connections or enjoying a bonanza of free water from busted pipes instead of reporting the apparent waste or scarce resources. Often visits the house of a balikbayan/OFW who just arrived and ask — they don’t wait — for presents. 14. Allegiance by convenience Filipino politicians often change parties not because they found a better principled group, but to gain something — power, money or fame. When momentum shifts, be prepared to jump ship and switch loyalty. Read their biographies and be not surprised they’ve been into various alliances with no real accomplishment to show. 15. Rarely punctual Appointments are never meant to be on time as many Filipinos make it a habit of not making it on time. Meetings, parties, and so on. Teachers didn’t lack the motivation to make us punctual as tardy ones were meted with appropriate punishment. Shall we blame others for this? Traffic congestion, slow jeepney driver, hard to find location, ‘I was robbed’, and others in an endless list of alibis and excuses. 16. Propensity for ‘good time’ Gathering of friends isn’t bad. But if it always meant 20 bottles of hard liquor meant to be consumed overnight, that’s something. Just got the job? Let’s celebrate and have a drink. Just got the paycheck, let’s have a drink. When someone starts reminding them to be frugal and slow down on alcohol spending, they reason out, â€Å"it’s my money, you have no business interfering†, â€Å"this is just once in a while† or â€Å"I need to drink to forget my problems†. Yeah, right. 17. Treat OFWs as ATMs Some Filipinos are overly dependent on relatives working overseas that they don’t look for jobs or don’t attend classes because they are in â€Å"abundant supply of financial aid†. Worse, money remittance from OFWs are often spent only on luxuries like mobile phones and jewelry they can brag to friends. In many cases, nothing was allocated for savings or investment. When OFWs come home, families find it hard to explain where money was spent.

Allen Stanford

Adding to the case are charges against a former Antiguan official who has allegedly taken bribes from Stanford and his companies, a lawsuit against insurance group Lloyds of London by Allen Stanford, and a lawsuit by investors against Stanford’s auditing firm BDO. Despite the fact that his Chief Financial Officer testified against him in a plea bargain agreement, Stanford pleads not guilty to all charges. Adding drama to this high profile case, Stanford required medical treatment after getting beaten in prison and claims to have developed amnesia. The Stanford International Bank offered returns that were consistently double digits on its CDs. In their pitch to investors, SIB employees claimed it was due to smart portfolio management and investment in safe, liquid securities. SIB also claimed that a team of 20 talented analysts manage the portfolios carefully. However, the SEC claims that this is all false. In its complaint filed in February 2009, the SEC described Stanford’s operation as a â€Å"massive ponzi scheme. † The CDs were not reinvested in liquid securities – SIB’s portfolio mainly consisted of illiquid assets like real estate. The value of these assets was grossly overstated to pad the company’s financial reports. SIB offered returns based on fabricated performance data and claiming as historical data and portfolio management was done solely by Stanford and the CFO, James Davis. In addition, Stanford misappropriated more than $1 billion of investors’ funds. The money went to a fleet of yachts and jets, hosting an international cricket match, Caribbean real estate and bribing Antiguan regulators. Another layer of Stanford’s deception was the assurance of BDO, an independent auditing firm that issued unqualified audits of Stanford’s companies. Investors have filed a $10. 7 billion suit against BDO for â€Å"ignoring signs of potential fraud. (Bloomberg) Investors also claim that BDO should have been aware that Stanford’s company â€Å"was operating as an unregistered hedge fund illegally disguising itself as a bank. †(Bloomberg) The complaint also calls into question BDO’s close relationship with Stanford Financial Group and raises issues about conflict of interest. The SEC claims that Stanford International Bank sold unregistered CDs. Had they been registered, the SEC would have been able to verify the value of the CDs. The SEC suggests that the scheme goes back to at least 1995 where the bank reported identical returns in consecutive years. The SEC also charges Stanford and his companies of not cooperating with the SEC’s investigation and claims that about 90% of their investment portfolios â€Å"reside in a black box shielded from any independent oversight†( SEC v. Stanford International Bank, Ltd. , et al. ) Ironically, Stanford has sued SEC, the FBI, and members of the Justice Department for preventing redemption of CDs by investors by freezing his companies’ accounts. The SEC also took action to help compensate investors by filing suit against Securities Investor Protection Corp (SIPC) in order to force the company to pay investors. The SEC is getting heavily involved and taking a very aggressive stance in this case likely due to heightened alert from the recent Madoff Ponzi scheme. Stanford’s assets have been seized by the authorities and are in the process of liquidation. Auditors that are reviewing financial statements of investors that were involved in the Stanford case will have difficulty assessing how much their clients can recover. It is difficult to track investors’ funds in Stanford’s portfolio since it was managed by two people who worked in secret and because the CDs were unregistered with the SEC. The case is still undecided as Stanford is pleading not guilty. On another front, the SIPC is being coerced by SEC’s lawsuit to compensate investors but the SIPC plans to defend itself. On yet another front, some of the investors are involved in the lawsuit against BDO. In an audit of an investor involved in this case, it would be difficult to value the client’s portfolio. Some investors may face business risk contingent on the outcome of these trials. Investors seeking securities in off-shore banks should always consider the saying â€Å"if it’s too good to be true, it probably isn’t. Investors should also look into the regulatory environment of the institution. While off-shore banks claim that savings from less regulation is translated into better returns, it should raise flags when it consistently performs above market for 15 years. BDO’s reports should have also raised flags as it did not examine Stanford’s portfolio.

Pizza Hut Franchise Essay Example | Topics and Well Written Essays - 4000 words

Pizza Hut Franchise - Essay Example 2002 Tricon Global becomes YUM! Brands Inc. The Quad Pizza is launched in the UK. Pizza Hut opens its 500th restaurant. A & W and Long John Silver’s join the Yum brand. 2001 Pizza Hut begins a franchising programme with its delivery stores 2000 Pizza Hut introduces The Edge, a thin pizza with toppings all the way round the edge 1999 Pizza Hut has over 400 restaurants, employing 14000 people. The Italian Pizza is launched in the UK 1998 Pan Pizza is relaunched as Grand Pan in the UK 1997 PepsiCo decided to focus on their (sic) drinks business. As a result, Tricon Global Restaurants is born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. The Sicilian Pizza is launched in the UK. There are 277 restaurants and 100 delivery stores in the UK 1995 Stuffed Crust is launched in the UK 1994 10,000 Pizza Huts are open world-wide 1993 There are 300 restaurants and delivery stores in the UK 1992 There are 9000 restaurants in 84 countri es 1990 Pizza Hut reaches Russia. In the UK there are now 200 restaurants 1989 The first restaurant is converted into a Restaurant Based Delivery store 1988 The UK’s first delivery unit opens in Kingsbury, London 1987 An average of one restaurant opened each week in the UK 1986 100 restaurants in the UK and 5000 world wide 1984 50 restaurants so far in the UK 1982 UK joint venture commences between PepsiCo and Whitbread 1980 Pan Pizza Introduced 1977 PepsiCo buys Pizza Hut 1973 Pizza Hut goes international with restaurants in Japan, Canada & England. The first UK Pizza Hut opens in Islington, London 1972 1000 restaurants are open throughout the USA 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.†Ã¢â‚¬â„¢ (www.pizzahut.co.uk). As part of a consortium, Yum! Brands,... In recent years, the economic downturn in the world has impacted the restaurant industry. Thus, quick and cheap service restaurants like Pizza Hut cater to the needs of pocket tight consumers by offering quality food with a wonderful dining experience. As a national and international brand name, Pizza Hut maintains its position as the leader in the pizza industry, providing great food at reasonable prices. Moreover, it offers new tactics to retain and enlarge on its market share among its customers. In addition, through effective advertising and marketing strategies, it maintains a reputation of brand recognition (www.pizzahutfranchise.com). At Yum! They have developed a growing international dominance by emphasizing four major business strategies: 1). promote industry-leading, long-term franchise and shareholder value; 2). design dominant brands in China of every major classification; 3). encourage forceful global development and establish powerful brands; 4). significantly enhance U.S. brands in returns, consistency, and positions. Its focuses on four principal strategies as pictured below: In addition, Yum maintains reliable figures of achievement in 2010 with 17% Earnings Per Share (EPS) growth. This commercial success underscores the fact that Yum has obtained at least a 13% percent growth for nine consecutive years, which surpassed its 10% EPS growth expectations. Moreover, for that year alone, it established almost 1,400 new restaurants on the international scene. Significantly, Yum has retained its Return on Investment Capital (ROIC) of 20%+ and still is the market leader in the industry.

Project Management Assignment Example | Topics and Well Written Essays - 1000 words

Project Management - Assignment Example Processes responsible for managing a project, establishing reliability and regulation that can as well allow for accountability in project scope. Retrieval and dissemination of information is an important factor in management and hence management results records and deliberations, coming up with schedules are bent on time management. Concise follow up of these knowledge areas will benefit the project ensuring a success at the end especially in monitoring and evaluation. Project Work Breakdown Structure Part 2: Scope of the project The developers of this project need to put into consideration the various processes involved in the achievement of appropriate technological method to detect tsunamis in the future in Japan. Input such as obtaining capital and authentication to set up the project; carrying out information storage on the project resource expenses and use. Tools like expert critical analysis plus coming up with new ideas and improving them with the concerned team. Verdict of the experienced and knowledgeable personnel are considered. The team manager and its team must deliberate on the possible outcome; the ending of the project should culminate into the development of a deliverable that will meet the required detector. There must be a consideration of time limitations and possible solutions. Factors influencing the project These factors include the availability of human resource; that is, well trained personnel with competent skills in the technical skills and knowhow. Capital plus charter that will authenticate its implementation considering good will from the Japan government. Finally, knowledge areas such as project time management, information services, quality and/or risk and procurement management. Reasons for probable failure Lack of necessary skills, technical attributes and knowledge by the team manager and his/her team. There is a possibility that if the project manager and assigned team do not have vital competencies, skills and concerned ap praisals, then the technological approach targeted for this project may not prosper. The team needs to acquire necessary skills, appraisals and motivations plus right interpersonal skills and important team networking skills. Failure to define the probable risks such as undetected malfunctioning of the technology developed, unforeseen tsunami trends that could be undetectable. Insufficient information retrieval and dissemination may lead to misinformation and a division between project managers and the team. Communication is a vital component any process especially projects. Part 3 Lists of paths shown: B: 6, E: 3, G: 2 and H: 3 is the critical path. These paths may include: earliest path for project completion, Latest path for project completion, slack path for activities that lie in the critical path and subjective time estimate paths. Importance of critical paths According to Roberta R and Bernard WT (2006), critical path has various benefits to the project team. Critical path is a path that interlinks the vital activities of a project. It helps the management to focus on the tasks that fall along it and are critical towards the completion of a project; while helping management to identify which paths to shorten, it enable crash program in which project completion period may be reduced and hence lead to earlier finishing. In the network shown, critical path is B: 6,

Comparison or contrast between two of the poems listed below in the Essay

Comparison or contrast between two of the poems listed below in the instructions - Essay Example She personifies death as a gentleman, who has come to pick her up from her busy life â€Å"He kindly stopped for me† (Dickinson). On her way she sees the school children playing, the fields of gazing grain, and the sun setting, which refer to her childhood, youth and elderly stages of life respectively. She wants the readers to understand that life is short and should be lived to its fullest as death waits for no one. It can be seen that both the poems want the readers to live their life in the best possible way, by facing all the challenges and not taking life for granted at any moment. The poem â€Å"Mother to Son† is created in free verse, thus it has no perfect from, rhyme or meter. Whereas â€Å"Because I Could Not Stop for Death† contains iambic tetrameter in the first and third lines as they contain four feet and eight syllables in them, whereas the second and fourth lines consist of iambic trimeter. Thus, this poem has a fixed pattern and follows it throughout. Though the former is free verse, there are few places where rhymes have been used, such as â€Å"stair† and â€Å"bare,† and slant rhymes like â€Å"landin’s† and â€Å"climbin.† The latter has the last word of its second and fourth line rhyming such as â€Å"me† â€Å"Immortality,† â€Å"chill† â€Å"tulle,† â€Å"ground† and â€Å"mound† etc. Hughes employs common language used in the black culture to emphasize the message in his poem. It is often perceived that educated people lack practicality so that must be the reason why he has portrayed the woman as one who â€Å"is not well educated, but is street smart and wise,† (Metaphor Analysis in Mother to Son) to pass on his message of not giving up and facing the difficulties in life with boldness and courage. The mother’s tone here is bold and straightforward. Emily Dickinson uses formal English and the poem contains archaic usage such as â€Å"tis†

A Good Fall by Ha Jin Essay Example | Topics and Well Written Essays - 1500 words

A Good Fall by Ha Jin - Essay Example The characters are hit by reality which is a new environment that although different from the usual life in China, imposes a new kind of harsh limitations that often experienced in crisis that molds a new, and at times unwanted, transitional identity for the Chinese immigrants. This essay contrasts the concepts of freedom and imprisonment in â€Å"A Good Fall† with â€Å"The House behind a Weeping Cherry as the emigrants attempt to break away from the limitations presented by life in Flushing in order to achieve a more purposeful life. In the "The House behind a Weeping Cherry" (Jin 195) the main characters are depicted as living inside a prison due to the circumstances they find themselves in while in New York. "The House behind a Weeping Cherry" begins with Wanren contemplating his next move after his roommate had moved meaning he had to shoulder all the rent by himself. This was going to be a daunting task for Wanren as he could not shoulder all the rent by himself. It could have been easier for Wanren to move to a new place but the apartment is located continently near his workplace. Wanren is therefore caught between finding a new apartment which will further incontinence him work as he will have to travel from the new place to his workplace or pay more which will further complicate his financial situation as a migrant without any proper skill. Therefore, Wanren is caught in a mental prison with all his options having a negative impact on his financial and social status. Wanren is however saved from these pos sibilities when Mrs. Chen presents him with an alternative of driving the girls to see their clients in exchange for Wanren maintain his rent was it was. Wanren is however not salvaged from his imprisonment as he is now forced to break the law by being initiated into something illicit playing part in a prostitution

A Strategic Approach to Tackling VAT Losses Case Study

A Strategic Approach to Tackling VAT Losses - Case Study Example That means you do not have to worry about importing them. You also do not need documents which are necessary for importing goods. These reasons are enough for you to accept the proposal given to you. But before coming to any conclusion let me caution you that there can be some limitations in the proposal which need to be taken care of. The most important hindrance in your way of accepting the proposal can be what is termed as the 'carousel' or 'missing trader fraud'. Now what is this 'carousel' or 'missing trader fraud' all about For explaining this, we need to elaborate further the exhibit-1. We will get a different picture which is shown in exhibit-2(Andy Leggett, 2006) given below. The MTIC fraud is explained below for your convenience. Before I can tell you something about carousel fraud and its various implications, let us have a look at missing trader intra community (MTIC) fraud because carousel fraud is a type of MTIC fraud. In MTIC fraud, a trader imports goods to one state (say UK) from EU member states without paying VAT and sells these goods to other trader after which the first trader goes missing. The first trader, however, has to pay the VAT. This type of VAT fraud was highlighted in November 2001 in the HM Treasury and HM Customs and Excise paper, Tackling Indirect Tax Fraud, Exhibit-2 that was published as part of the 2001 Pre-Budget Report. In this paper, MTIC fraud was described as follows: "VAT intra-Community missing trader fraud is a systematic criminal attack on the VAT system, which has been detected in many EU Member States. In essence, fraudsters obtain VAT registration to acquire goods VAT free from other Member States. They then sell on the goods at VAT inclusive prices and disappear without paying over the VAT paid by their customers to the tax authorities. The fraud is usually carried out very quickly; with the fraudsters disappearing by the time the tax authorities follow up the registration with their regular assurance activities." Thus in this type of fraud, a trader can disappear easily without paying VAT which means a loss for the states' economy. This fact is shown in the exhibit-2 below. In this exhibit it can be observed that there is a tax loss of 157,500 due to non payment of VAT by Trader B. One important thing to be mentioned here is that Intra-EU trades in goods statistics rely on the VAT forms which are a correct record of trade transactions. MTIC fraud affects the measurement of trade in goods through the role of the missing trader. There are two types of MTIC fraud. These are acquisition fraud and carousel fraud. Acquisition fraud is where the goods are imported from the EU into the UK by a trader who then goes missing without completing a VAT return or Intrastat declaration. The 'missing trader' therefore has a VAT free supply of goods, as they make no payment of the VAT monies due on the goods. He sells the goods to a buyer in the UK

Innovative Organisations Essay Example | Topics and Well Written Essays - 2000 words - 1

Innovative Organisations - Essay Example Even for maintaining a healthy growth, the deliverables must be much above the expectations of the client keeping the operational costs down and within the specified time frame. If the increasing demand for the product thus created have to met, then innovation becomes the need of the hour and an essence for any successful business to survive. I have taken Microsoft as the organization for analysis of business environment and have performed SWOT and PESTEL evaluation of its business. Microsoft being one of the most renowned companies in the world and frequent amongst the Fortune toppers offers a lot to learn from the innovative processes it has followed for more than a decade. Founded by Bill Gates and Paul Allen on April 4, 1975 in Albuquerque(US) it is today a Multinational corporation which deals in computer software, computer hardware, research and development, gaming; a corporation that manufactures, outsources, licenses and supports a wide range of software products like Microsoft Windows, Microsoft Office, Microsoft Servers, Developer Tools, Microsoft Expression, Business Solutions, Games & Xbox 360, Windows Live, Windows Mobile. Board of Directors consists of ten people, made up of mostly company outsiders. Current members of the board of directors are: Steve Ballmer, James Cash, Jr., Dina Dublon, Bill Gates, Raymond Gilmartin, Reed Hastings, David Marquardt, Charles Noski, Helmut Panke, and Jon Shirley. There is an Executive Team which includes the Chairman and Chief Software Architect, the CEO, the General Counsel and Secretary, the Chief Financial Officer, senior and group vice presidents from the business units, the CEO of the Europe, the Middle East and Africa regions; the heads of Worldwide Sales, Marketing and Services; Human Resources; and Corporate Marketing. 1) Microsoft is one of the leading brands and one of the top companies featured in Fortune 500 list of companies. The operating system Windows,

Project management Essay Example | Topics and Well Written Essays - 1500 words - 3

Project management - Essay Example ________________________ helped me throughout the session and due to him, I become able to submit my work on time. Here I want to thanks my parents as well for all their prayers and support. By, Department of Project Management, Faculty of Management Sciences _____________________________________________ Dated: 15-04-2012 Contents Introduction 5 Main Body 6 Pert Technique: A Complete Overview 6 Conclusion 12 Bibliography 13 Introduction According to large number of professionals and corporate analysts, organisation has been referred to a place in which hundreds of people work together for the achievement of a specific goal. This is an obvious fact that, every organisation has the same perspective in its mind which is to broaden the net income recognition (Borodovsky & Gogarten, 2010, pp 25). The leniency of the organisations towards its bottom line and external shareholders is one of the main things for the organisational productivity and efficiency (Borodovsky & Gogarten, 2010, pp 4 6). The real dominance of an organisation lies in the fact that how well it uses its natural and human capital for the long run productivity and efficiency of the entity. Strategies are at the heart of an organisation and no organisation can sustain completely in this competitive environment without employing strategies. It is more than important for an organisation to timely check and measures its operational strategies to cope up with all sorts of challenges which the company may encounter during its operations (Borodovsky & Gogarten, 2010, pp 35). Organisation is basically a set of departments that collectively works for the long run efficiency of the company and inevitably, no organisation can sustain without the ad hoc working of its different departments (Borodovsky & Gogarten, 2010, pp 37) Finance department plays a decisive role in the productivity of an organization. Organizations always want to fly high with the help of high income generation (Borodovsky & Gogarten, 2010, PP. 49). Project Management and Project Evaluation is extremely important from the standpoint of an organization and there are numerous benefits attached with the same. The main perspective of this assignment is to pen down about the concept of PERT in Project Management. Main Body Pert Technique: A Complete Overview Project management is the discipline of forecast, organizing, securing and running property to convey about the successful completion of feature engineering cast goals and objectives (Ackerman, 2002, PP. 65). It is sometimes conflated with list management, however technically that is actually a superior intensity construction: a group of connected and somehow interdependent engineering projects. A foresee is an acting work, having a clear start and end (usually constrained by court, but can be by funding or deliverables), undertaken to assemble matchless goals and objectives, usually to earn about beneficial change or added regard The Project Management Instituted, an i nternational association for the predict management profession, has destroyed pitch management into the following areas of wisdom: Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement Management. Each phase is precisely managed to establish a successful propel outcome, although the smooth of portion essential for each outlook varies according to the mass and precise objectives of the project. The primary

Carnival Corporation Case Study Essay Example for Free

Carnival Corporation Case Study Essay Carnival Corporation as the largest cruise line in the world is being a leader and innovator in the cruise line industry. Many of the onboard activities and services were introduced to strengthen the competencies between competitors. The challenges of the Carnival were being overcome by the management with creative and innovative strategies. As a corporate entity, Carnival did not refuse to withdraw money to settle the ocean pollution charged by public. The expansions of cruise line market via acquisition of a few subsidiaries dominate the cruise line in the world. 1. Strengths (internal factors) First, the largest cruise line in the world, as the leader and innovator in the cruise industry (growth from two converted ocean liners into an organization with multiples cruise lines). Second, the belief of management and Board of Directors that the company will grows better. It motivates the employees to work hard. Third, internal grow in term of vessels that approximately ten vessels are under construction. Fourth, employees loyalty (the longest period employees remain in this organization is around eight years) because Carnival management treating well to their employees in terms of wages). Fifth, creative and innovative corporate officers that is ready to face challenges. Sixth, Carnival has operational experience and economic of scales that causing them to have lowest break even point in the same industry. Weaknesses First, in 1972, the speed of ship was slow. Second, the long-term debt within 1999 and 2001 is increased (the payback of debt may lower the revenue and thus decreasing the dividend payment for shareholders). Third, the expand market (business) of Carnival causing the difficulty in managing the business. Fourth, reducing on net income in 2001 is because of higher costs and expenses. 2. Opportunities (external factors) First, the expansion through acquisition can reduce the competitors in same industry and has the ability to compete with other competitors (lower advertising costs). Second, collaboration with travel agents can promote cruises. Third, the industry is expected to have bright future in passengers, consolidation through mergers, buyout, and smaller cruise operator failure, and the expansion of the industry worldwide. Fourth, expand of target customers from older people to younger people. Fifth, expand of onboard activities (casino, disco, and nightclub). Threats First, terrorist events that were happen in 11 September 2001. Second, negative publicity in 2002 where Carnival subjected by the ocean pollution charges and â€Å"Norwalk-like† virus that affect the cruise industry. Third, the increased of fuel costs and airline costs that affect the industry. Fourth, the failure of Carnival discontinued operations of Fiesta marina Lines that affect the company image. Fifth, Persian Gulf War that was increased competitors in the cruise industry especially in Caribbean area. Sixth, Royal Caribbean Cruise Lines had institute a major shipbuilding program that challenges Carnival. The emergence of Walt Disney Company in the cruise market; and the prospect of new ships on the horizon give impact to the â€Å"family† cruise vacation segment. 3. Core competencies Yes, Carnival has core competencies because it is the competency crosses divisional boundaries, Carnival can do exceedingly well, and must continuously reinvest in it: i) Adding diversion onboard – such as disco, nightclubs, casino, and others. Carnival also tries to attract younger cruisers by providing vacation package that included airfare to the port of embarkation and home after the cruise. ii) Product positioning – Carnival believes that cruise market comprised to three segments (contemporary, premium, luxury) with different passenger demographics, characteristics, and growth requirements. iii) Travel agents – collaborate with travel agents to promote cruises. Carnival also training travel agents from nonaffiliated travel firm to sell cruises. 4. Distinctive competencies Yes, Carnival has distinctive competencies because distinctive competency is the superior to those of the competitions and difficult for competitors to compete with Carnival: i) Investment in new ships – Carnival is expanding its internal growth by investing in new ships. The ships under constructions are around 10 vessels. It is difficult for other competitors to invest in these large numbers of ships in same period but Carnival can do. ii) External expansion through acquisitions – Carnival has five subsidiaries that control the major cruise lines in different countries. This causing Carnival becomes as the largest cruise line in the world. 5. What trends are emerging in cruise industry?  i) The adding diversion onboard such as planned activities, disco, nightclubs, casino, and other forms of entertainment activities (different kinds of activities that suitable for different ages of target customers). ii) Moderate priced vacation for younger cruisers that included airfare to the port of embarkation and home after the cruise. iii) All inclusive packages that began with bags were tagged for the ship at the airport, air-conditioned bus, meals, onboard activities, house keeping service, until passengers were transported back to airport. iv) Love story movie such as â€Å"Titanic† and â€Å"Love boat† that promote the romance onboard encouraging couples to join cruise. 6. Marketing strategy i) Price – moderate price (vacation packages) that middle-class clients afford to pay. Prices for different levels of rooms are charged according to the customers needs. ii) Product – vacation package that suitable for the clients aged. Other onboard activities such as casino and disco. The service from picking up the clients at airport to board and dropping clients again at airport. iii) Place – Caribbean ports and other destination such as Walt Disney World, Holland, and Costa, as long as the clients want to go. iv) Promotion – some of the promotions are done by travel agents. The â€Å"Fun Ship† cruise that with designated shipboard party and everyone is welcomed by Carnival is another success promotion. 7. The importance of travel agents The travel agents will help Carnival to promote the cruises as an alternative to Disney or European vacation. For people who never take a cruise in their life, or afraid of taking a flight to the destinations will be attracted. Thus, it shows that the important role of travel agents to Carnival. Besides that, not only attracting clients to take a cruise as the core business, selling cruise is also part of the Carnival business. Thus, Carnival is training travel agents from nonaffiliated travel firms to sell cruise. Because of the attractive benefit in term of money provided by Carnival, in year 2000, Carnival took reservations from about 29000 travel agencies to promote the business. And, it proves that this strategy in promoting cruises either to attract clients boarding the cruise or selling the cruise is succeed. 8. Flight or cruise? We will choose cruise because we have not travel yet to some where by cruise before. i) In our opinion, although the price for a cruise might be higher a bit than to take a flight to Caribbean island that we can afford to pay. By choosing a package for the cruising is worth because there will be variety of services that suitable for us as active younger cruisers rather than just to sit in the flight and we have nothing to do. ii) Even though cruise may take a longer time to reach Caribbean island, the final destination that we will reach is Caribbean island no matter we take a cruise or flight. Thus, we can enjoy the onboard facilities that we have paid for. Disco, nightclubs, gym room, cinema, and casino are the places that we seldom go for but we can enjoy if we take a cruise for this vacation. iii) Cruise is a place that we can relax ourselves since the purpose of travel is to relax our mind. The sea view from a ship can make us happy and reduce our stress. On the other hand, we c an also meet some new friends through this trip. iv) Besides, we can experience some exotic destinations when the cruise will sail in the ports. The cruisers can come down from the vessel and visit some famous spots. Adversely, if we take flight, we can’t visit anywhere except just transit in airport. 9. Evaluation of Carnival’s targeting to specific target market i) Contemporary segment – served by Carnival ships, featured a casual ambiance. ii) Premium segment served by Holland America, for longer market and appealed to more affluent consumers iii) Luxury segment – served by Seabourn and Cunard, catered to experience cruisers. The above are the target market for Carnival. Each segment has different types of costs to be charged to consumers. For the contemporary segment, it is more suitable for family and people who need relaxing during a short period of holidays. The price is cheaper than premium or luxury segment. For the premium segment, it is more suitable for affluent consumers, who need a longer period to relax. It normally targets an older people to board because the facilities in the ship are more suitable for their ages. This segment of cruise will have more cabin or public space per person. In term of price, it is the most expensive and little people can afford to pay. The price for this segment is higher than contemporary segment. Not everyone will prefer this segment of cruise because they need to consider the available time for taking the cruise. The luxury segment targets for extremely rich consumers where they were served as â€Å"king† and â€Å"queen† in the ship. The consumers who taking this segment of cruise can show that they have a higher social status and prestige is the main consider by consumers. 10. Strategic management in Carnival Carnival has a very unique and successful strategic management in cruise industry. During terrorist events in 2001, the world cruise industry was negatively impact by it. However, to overcome this problem, Carnival offered a deep discount to lure back the passengers. In year 2002, Carnival was subjected to the ocean pollution charges. The company was withdrawing $18 million to overcome this issue. This strategy is not only to overcome the issue ethically but also to maintain the company image. Carnival is doing well in pricing strategy where they offer different kinds of packages with moderate price for different kinds of customers. To improve the core competency of the company, Carnival tried to increase the services onboard and adding diversions onboard. Even though other cruise company can imitate this strategy but Carnival is the first to invent the same strategy that succeeds to gain revenue from it. Carnival tried to introduce new strategy to make more convenience to consumers such as the â€Å"all-inclusive package†. The main purpose of this strategy is to maximize the satisfaction of consumers on Carnival services. Finally, to reduce the competition in cruise industry and to compete with other competitors in the same industry, Carnival did acquisition on many cruise lines as subsidiaries. The expansion of Carnival in cruise line market through acquisition can tighten the status of Carnival in cruise industry. 11. The advantage of being a CFC The individuals (foreigners or locals) who held the stocks of Carnival under the CFC status are incorporation exempt shipping operations of United States persons from income tax. Carnival with all of its income (except of United State source of income from transportation, hotel and tour business of Holland America) would be exempt from United State federal income taxes at the corporate level. This exemption not only can increase the revenue of Carnival, it also allows the company to have more funds (liquidation assets) to run more projects or activities for the company. The reason of government to give exemption to Carnival is because to encourage this industry to growth and attract more passengers boarding on ship, especially the ship with casino. It will increase the government sources of money. 12. How to maintain low costs, high level of service? i) Vertical integration or outsourcing – Carnival can try to produce in-house or outsource the products or services in related industries such as shipbuilding, meal preparation industry, and transportation (bus). This is because either vertical integration or outsourcing, which contributes the lowest cost, will be the choice of Carnival to either produce in-house or to outsource the needs. The good relation with suppliers can guarantee the best quality of the products or services. The in-house produce (vertical integration) can guarantee for the high level of products and services quality. ii) Maintain employees – Experienced employees can be the senior for the new comers. They can train and guide the new workers while doing a task rather than the company to send them for training course. Thus, maintaining experienced employees can save the labor cost and maintain the service quality to passengers. iii) Maintain crui se standard (such as sanitary standard) by periodically checking to avoid break down during cruising and it may need higher cost to repair and bring inconvenience to passengers. Conclusion The success of Carnival is depends on the innovative Board of Directors and management. The growth of cruise market becomes more significant because of the low fares high quality of service. Carnival is dominating the cruise line market but they still do investment in improving the services so that to avoid the core competencies become the weaknesses of the company. Even though the net profit of year 2001 is decreased but it did not mean that they have weak internal control. External factors such as increased in fuel cost also are considered the factor in the declining profit. Finally, Carnival has the potential to grow in cruise line market because they already gained the experience in cruise line and they have strong financial to support many cruise activities.

Marketing and Pottery Barn Essay Example for Free

Marketing and Pottery Barn Essay 1. If Williams-Sonoma continues with its’ present strategies and objectives, where will it be in 5 years? Given today’s economy, and the bleak economic outlook, I do not believe Williams-Sonoma will continue to exist with its’ current strategies and objectives to serve its’ below target market consumers. Bottom line is many consumers cannot afford the products being sold by the company. Although, the company’s target market is in the 10% of wealthiest consumers, and had total earnings of over 3.5 billion. (2010 shareholders meeting). Other avenues of generating revenue must be explored. I fear that even the 10% will eventually become more cost conscious in the years to come. On the lines of the company improving its’ position in the next five years, I think the company should continue to improve on concepts already in place. An example is the Pottery Barn Teen website. (pbteen.com). Williams-Sonoma had used the concept in moderation starting with WS bridal registry. The idea took flight and as a result, moved the concept to its’ retail operations such as Pottery Barn, resulting in a 500% jump in online sales generating over 1 billion in revenue. (Prophet.com). Still with all these profits and improvements, if WS cannot hold by decreasing its’ prices so that others not in the 10% range can afford their products, the company will fail like the housing market. Over the next five years, the company should consider expanding its’ product line to include bath dà ©cor to complement the already established retail home furnishings. 2. If you were CEO of Williams-Sonoma, what strategies would you recommend? There are so many recommendations. I would first build on the internet base I talked about earlier. If I can improve internet sales over 500% I certainly want to keep that going. I would incorporate interactive websites. Having the ability to talk to, chat with an associate while I’m shopping in my underwear is always helpful. Next I would improve my e-commerce presence by advertising on social media outlets and improve accessibility to shopping by posting web-apps. I would consider lowering price points so I could tap into the more than 10% of consumers without becoming â€Å"Wal-Mart†. Now the company did do something to increase its’ position that I found useful. That was to decrease its’ overall lease space by 2%. (2010 shareholders meeting). This reduction in retail occupancy costs attributed to the 1 billion dollars the company enjoyed last year. I would also consider expanding the company’s customer base by broadening the product line to similar to Home Goods or Bed Bath and beyond who currently double the revenue of Williams-Sonoma. (Redistribute assets earmarked for traditional cataloging to online accesses. Not only will this save money, but will also impact paper usage. I believe advertising in this was has all but outlived its’ usefulness. 3. Describe the competitive strategies used by each of Williams-Sonoma’s competitors. Which of these are most effective? Williams-Sonoma has six major competitors plus one more in their market. The company holds only 7.9% market share (FY10) to main competitor Bed, Bath and Beyond with an astonishing 34.4%. (William-sonoma.com/investors) BBB’s strategy is to offer competitive prices for quality products. Its’ target market is middle to upper middle class and this is the reason it fairs better in the current market. The Bombay Company’s strategy was to increase its’ footprint by increasing outlet store locations so it could offload clearance items and increase sales to the outlet mall customer base. (Homeaccentstoday.com). Crate and Barrel decided to complete a nationwide marketing campaign that targeted catalogs and websites. While Pier 1 Imports, in a bold move consolidated chains, and licensed their name to Sears in Puerto Rico. (turnaround.org). Door to Store decided to convert and market to style-minded customers at low prices capitalizing on web selling and shipping nationwide. (buyfurnitureyoulove.org). Rolling Pin Kitchen Emporium switched most of its locations to upscale malls and targeted marketing thru websites and catalogs. While Restoration Hardware seemed to advertize to its wealthiest customers targeting the top 10%, attempting to expand its base. If I had to choose one of these strategies I would have to go with the one I mentioned first. I am aware that this was not a in the original case study but in researching I found the Bed Bath and Beyond strategy to be most formidable considering the company doubled the revenue of Williams-Sonoma last year. There is a reason why the company commands 35.4% market share in FY 09 while WS was at 7.9%. (Williams-sonoma.com/investors) Williams-Sonoma is only utilizing a portion of marketing power while watching other companies progress thru a tough recession and recover by constant restructuring. 4. How is Williams-Sonoma using the Internet as a distribution channel now, and how would you recommend that they us the Internet in the future? Williams-Sonoma launched a bridal registry as a test bed for furthering the use of the internet. (prophet.net).This shift was so successful it moved the use of the internet to Pottery Barn, and other retail outlets. The result was 500% increase in internet sales and a 1 billion dollar profit. They also used the web to launch PB Teen which focused on the gap in age between Pottery Barn and Pottery Barn Kids. Each website is interactive now but PB Teen was the first with outstanding success. This appealed to dialed in kids wanting something to improve their own piece of sanity, their bedrooms. The interactive site allows the exchange of ideas, instant feedback and the customer has the ability to view products they like. Williams-Sonoma has already completed its’ internet shift. I feel they can rely more on the model by providing 24 hour online support to those consumers that have odd hours. Furthermore I believe the company should limit its’ use of hardcopy catalogs unless specifically requested because this focus had established itself as a business, does nothing for it in the future. Another approach is marketing thru social networking sites. This approach, along with direct marketing does have its’ costs and would show profit after the initial cost blast. If the company wishes to improve its’ position of 7.9% market share, it will need every edge it can possibly have.

Stages of Child Language Acquisition

Stages of Child Language Acquisition A child starts to communicate with those around him/her since birth, although in the first few months this communication occurs on a non-verbal level. However, as a child develops physically, he/she gradually acquires language skills. Overall, child language acquisition begins from phonological development and proceeds to syntactic and semantic development. The aim of the present essay is to analyse three major stages of the first language acquisition (phonological, syntactic and semantic). Although linguists and other scholars have agreed in opinion that language is a process of acquisition (rather than the process of learning), they provide contradictory theories of child language acquisition (Cole Cole, 1996). Among the most famous theories are a reinforcement theory, an imitation theory, a critical-age theory and an analogy theory. Despite the fact that all these theories present a valid explanation of language acquisition, certain problems occur when they are applied to practic e. The most likely interpretation of phonological, syntactic and semantic development of a child is provided by imitation and analogy theories; hence, these theoretical concepts are employed for the analysis. According to these theories, the process of child language acquisition is aimed at adjusting to adults’ speech that has its rules and structures. As acquisition of language is a rather intricate process, a child only listens to adults’ speech in the first few months. Actually, in this period a child is involved in the process of language perception rather than the process of language production (See Table 1). However, as a child reaches the age of 6 months, he/she starts to pronounce various sounds (Fee, 1995). At first a child pronounces vowel sounds and further he/she manages to unite vowels and consonants (e.g. sa, da, ma, ba, di, ti, gu, etc.). At approximately 8 months a child constantly repeats syllables (e.g. ba-ba-ba or di-di-di) and by 12 months he/she successfully combines these syllables into a simple word (e.g. â€Å"mama†, â€Å"papa† or â€Å"baba†). It is significant that child’s pronunciation of sounds also reflects intonation and stress; according to Echols and Newport (1992), through these patterns a child makes an attempt to impart certain meaning or reveal his/her emotions . This babbling is the initial step in child’s phonological development (Macken, 1995); the true phonological skills are exposed by a child at approximately 1.4 years (though even at the age of 0.4 – 0.9 months a child already has some phonological abilities, as he manages to recognise native and non-native speech). At this time a child demonstrates comprehension of the relation between sounds and meanings; moreover, he/she starts to identify phonemic differences in adult speech. In the process of sound production a child certainly makes pronunciation mistakes that linguists regard as phonological deviations. Generally, phonological deviations are divided into two basic categories: substitution errors and syllable errors (Bankson Bernthal, 1998). Further, these categories are divided into several sub-categories, including weak syllable deletion, final consonant deletion, consonant cluster reduction, velar fronting, palatal fronting, stopping, gliding of liquids, word final devoicing, etc. Due to an immature speech apparatus, some sounds are more complex for child’s pronunciation than others; for instance, such consonant sounds as â€Å"l† and â€Å"r† are learned by a child later than sounds â€Å"p† and â€Å"m†, because the former sounds are phonetically similar, while the latter sounds are different. As a result, a child substitutes voiceless sounds with voiced sounds (e.g. â€Å"gap’ instead of â€Å"cap† or â€Å"tad† instead of â€Å"dad†); it is context sensitive voicing. The second deviation is word final devoicing; it is a process when final voiced consonants are substituted with voiceless consonants (â€Å"dad’ is pronounced as â€Å"dat†). A child may also employ final consonant deletion, pronouncing â€Å"co† instead of â€Å"cow† or â€Å"pin† instead of â€Å"pink†. Velar fronting (e.g. â€Å"tiss† instead of â€Å"kiss†) and palatal f ronting (e.g. â€Å"sake† instead of â€Å"shake†) are used by a child, because it is easier for him/her to pronounce consonants that are at the front of the mouth and teeth. Other phonological deviations include weak syllable deletion (â€Å"pape† instead of â€Å"paper†), consonant harmony (â€Å"goggy† instead of â€Å"doggy), cluster reduction (â€Å"tool† instead of â€Å"stool†), stopping (â€Å"pan† instead of â€Å"fan†) and gliding of liquids (â€Å"wat† instead of â€Å"rat). In reality, as Maye, Werker Gerken (2002) demonstrate in their research, a child perceives accurate phonemic contrasts, but he/she is unable to produce correct sounds until a proper age. Moreover, unlike adults, an infant may even distinguish foreign phonemic contrasts from native contrasts; due to this ability a child who is adopted in a foreign country may easily acquire language of his/her parents. At the age of 3-4 years most children learn to rightfully pronounce all sounds, eliminating the majority of phonological deviations. However, some children may continue to employ these deviations in their speech; specialists regard these children as individuals with certain phonological disorders that may have a detrimental effect on their reading skills (Ingram, 1989). When a child learns how to pronounce simple words, he/she proceeds to combine known words into small utterances. In this respect, a child acquires syntactic skills that are usually developed in two stages: the holophrastic stage and the two-word stage. During the holophrastic stage (between 0.9 and 1.0 years) a child forms one-word utterances with a certain intonation. In general, these utterances are composed of either verbs or nouns, while adjectives and other parts of speech are acquired by a child afterwards. In fact, it is rather difficult for adults to interpret child’s one-word sentences, as, for instance, â€Å"book† may mean that he/she wants his/her parents to read a book or that he/she sees a book or that he/she does not like this book. The situation is even more complicated when a child pronounces a phrase without intervals. According to O’Grady (1997), â€Å"many children initially treat what’s that? look at that, come here, and similar expre ssions as single units that are linked holistically to a particular situational context† (p.13). In other words, if a child hears phrases that are somehow stressed, he/she may extract them from the rest of speech and use them as a single entity, making no pauses among words. In the two-word stage (1.5-2.0 years) a child creates two-word sentences that are pronounced with single intonation and start to reflect the first semantic relations, for instance, â€Å"baby read† or â€Å"sit table† (Pinker, 1994). In general, these utterances are categorised as follows: 1) Noun Utterances: My apple, His Daddy. 2) Verb Utterances: Me play, Girl sing. 3) Questions: Mom read? Baba go? 4) Negatives: Not eat, No shirt. As the examples show, though these sentences are not grammatically right yet, they are constructed in a right order (Ingram, 1989). By the age of 2-3 years a child easily produces several thousand syntactic utterances, and the major stress in these utterances is placed on the word that provides more information (e.g. â€Å"Mummy COME† or â€Å"MUMMY come†). Initially, these sentences lack such function units as â€Å"on†, â€Å"the† or â€Å"of† and such inflections as â€Å"-s†, â€Å"-ing† or â€Å"-ed† (hence, child’s speech at this stage is usually regarded as â€Å"telegraphic speech†), but gradually a child includes negations, passives, comparatives, relative clauses and conjunctions in his/her sentences. In some cases a child may use right patterns and wrong patterns in one sentence, for instance, I reading and Mama is cooking. Such a combination reveals that a child knows certain grammar patterns, but he/sh e has not mastered them yet. However, if an adult uses these patterns incorrectly, he/she will obviously point at the mistake. As a child acquires knowledge of such a pattern as â€Å"-ed†, he/she usually turns to overregularisation, that is, a process when all verbs become regular in child’s speech (e.g. â€Å"goed† or â€Å"spended†). This overregularisation can be explained by the fact that a child acquires a language in certain patterns and, as he/she learns the pattern (e.g. â€Å"mama helped† or â€Å"baba claimed†), he/she applies this pattern to other verbs, including irregular verbs. It is certainly easier for a child to apply â€Å"-ed† to all verbs than to memorise all irregular verbs and differentiate regular verbs from irregular verbs. As the time passes, a child learns to change the wrong verb form for a right form. In addition, he/she gradually acquires knowledge of definite and indefinite articles, plural nouns, linkin g verbs and possessive cases. However, even when a child acquires knowledge of all these rules and patterns, he/she may still be unable to form complex utterances; consequently, a child may turn to the repetition of certain phrases to fill gaps in his/her speech. Finally, as a child manages to create simple sentences, he/she acquires semantic skills (approximately 3.0 years). As word acquisition intensifies, a child collides with a necessity to form semantic patterns; above all, a child uses those content categories that refer to objects, events and humans, although usage of these categories greatly depends on social, cultural and linguistic aspects. However, in all cultures a meaning that a child puts into a certain object or an utterance differs from a usual adult speech. As Harris (1990) states, young children â€Å"are able to express complex meanings, although these meanings are concerned with the current interests and needs, rather than abstract concepts or events that are distant in terms of time or space† (p.4). If a child mainly interacts with his/her peers, then he/she adjusts language to this childish realm. As a rule, a child employs either overgeneralisation or underextension when he/she creates semantic patterns. As for the first process, a child provides a word with more meanings than the word has; for example, he/she may apply the word â€Å"fox† to different animals. In the case of underextension, a child uses fewer meanings than a word has in a usual vocabulary; for example, he/she may associate a word â€Å"arm† only with a mother who touches him/her. In other instances a child fails to recognise a word. Besides, if a child can not find an appropriate word during speech, he/she may devise completely new words with new meanings. However, as a child grows and interacts with people in different situations, he/she learns more meanings of words and utterances (Beals Tabors, 1995). This especially regards interactions with adults; as adult speech is more sophisticated, a child memorises unknown patterns and then employs them in his/her speech. Hence, as a child acquires words and phrases with a profound semantic content, he/she gradually eliminates less semantically valid patterns. According to Frawley (1992), a child’s early semantic patterns reflect the following semantic categories: Agent and Action Cat run Agent and Object Girl doll Entity and Locative Baba far Attribute and Entity Wet hair Agent and Location Mother bath Action and Recipient Give birdie Possessor and Possession Papa pen But as a child shapes linguistic skills (3.5–4.0 years), he/she starts to employ more semantic categories, such as number, time, colour, substance, shape, position, etc., for instance, â€Å"Mummy and I went to a playground†, â€Å"My doll cries and I calm her† or â€Å"I give it to you†. Mastering the major concepts of grammar/meaning relations, a child manages to gradually employ complex grammar patterns: negatives: shouldn’t, needn’t, couldn’t; when-questions (as well as what and why): When do you go? tag-questions: You will go with me, will you? be + verb + -ing: Is Mummy Cooking? compound utterances: Papa is working and I am playing. if sentences: I will do if I wish. Thus, analysing child language acquisition, the essay suggests that from 6 months to 4-5 years a child gradually acquires phonological, syntactic and semantic skills. Although every child develops individually, language acquisition reflects common stages of speech perception and production. Some researchers (e.g. Pinker, 1994; O’Grady, 1997) claim that syntactic and semantic development of a child occurs simultaneously. The fact is that meanings of some verbs can not be understood by a child merely from a context; it is the knowledge of syntactic patterns that provides a child with an opportunity to rightfully uncover the meaning of these verbs. Whether this viewpoint is valid or not, it is absolutely clear that while a child has inborn abilities for language, he/she needs specific social environment to acquire it. This became especially obvious with a discovery of Amala and Kamala, the feral children who were brought up with wolves and could not speak at all. Such findings ce rtainly refute an innate hypothesis and reveal that linguistic skills of a child are formed by and within society. Table 1. Stages of Child Language Acquisition* Phonology From birth to 0.5 years – perception of adult speech; 0.6 years – pronunciation of the first sounds (vowels → consonants → vowels + consonants); 0.8 years – repetition of syllables and recognition of phonemic differences; 1.0 year – understanding of the relation between sounds and meaning; Use of phonological deviations: 1.4 years cluster reduction 2 years – weak syllable deletion initial consonant deletion final consonant deletion 2.0-3.0 years – palatal fronting velar fronting stopping gliding of liquids Syntax 0.9–1.0 years – â€Å"the holophrastic stage† – formation of one-word utterances; 1.5-2.0 years – â€Å"telegraphic speech†, formation of two-word utterances; 2.0–3.0 years – overregularisation of grammar Semantics 3.0 years – application of meaning to language patterns and grammar structures; Use of either overgeneralisation or Underextension Use of the following semantic categories: 1) Agent and Action 2) Agent and Object 3) Entity and Locative 4) Attribute and Entity 5) Agent and Location 6) Action and Recipient 7) Possessor and Possession 3.5-4.0 years – knowledge of complex grammar patterns: negatives; when-questions; tag-questions; be + verb + -ing; compound utterances; if sentences * The ages of child’s language development are approximate; the data in this table are generalised, while every child acquires phonological, syntactic and semantic skills on an individual basis. However, such a generalisation is important, as it allows specialists to reveal any deviations from the normal development of children. Bibliography Bankson, N. Bernthal, J. (1998) Analysis of assessment data. In: J. Bernthal and N. Bankson (eds.) Articulation and Phonological Disorders. Boston, Butterworth-Heinemann. pp.270-298. Beals, D. E. Tabors, P. O. (1995) Arboretum, bureaucratic and carbohydrate: Preschoolers’ exposure to rare vocabulary at home. First Language, 15, 57-76. Cole, M. Cole, S. (1996) The Development of Children. New York, W. H. Freeman Company. Echols, C. Newport, E. (1992) The role of stress and position in determining first words. Language Acquisition, 2, 189-220. Fee, J. (1995) Segments and syllables in early language acquisition. In: J. Archibald (ed.) Phonological Acquisition and Phonological Theory. Hillsdale, Lawrence Erlbaum. pp.43-61. Frawley, W. (1992) Linguistic Semantics. Hillsdale, New Jersey, Lawrence Erlbaum Associates. Harris, J. (1990) Early Language Development: Implications for Clinical and Educational Practice. London, Routledge. Ingram, D. (1989) First Language Acquisition: Method, Description, and Explanation. New York, Cambridge University Press. Macken, M. (1995) Phonological acquisition. In: J. A. Goldsmith (ed.) The Handbook of Phonological Theory. Cambridge, Blackwell. pp.671-696. Maye, J., Werker, J. F. Gerken, L. (2002) Infant sensitivity to distributional information can affect phonetic discrimination. Cognition, 82 (3), 101-111. O’Grady, W. (1997) Syntactic Development. Chicago, University of Chicago Press. Pinker, S. (1994) How could a child use verb syntax to learn verb semantics? Lingua, 92, 377-410. AN ANALYSIS OF SEMANTIC ROLES 2007 Until the 70s years of the 20th century semantics was completely excluded from any studies of grammar (Lyons, 1995; Bach, 2002). But recently, linguists and researchers have recognised a great variety of semantic roles (or theta roles) that provide valid information as to grammar/meaning relations (Cutrer, 1993). According to Payne (1997), a semantic role is a specific role that is classified in accordance with its meaning and is performed by a participant with regard to the principal verb of an utterance. In other words, semantic roles provide an opportunity to identify either similarities or dissimilarities of verb’s meanings in sentences. Actually, some semantic roles are regarded as principal, while others are thought to be less crucial for a linguistic analysis. But, as Langacker (1991) points out, â€Å"there is no unique or exclusive set of role conceptions. Those cited as archetypal are analogous to the highest peak in a mountain range: they coexist with others that m ay be significant despite their lesser salience† (p.237). The major semantic roles include Agent, Patient, Instrument, Theme, Cause, Experience, Goal, Benefective (or Beneficiary), Source, Location, Temporal and Path (Jackendoff, 1990; Dowty, 1991). According to Van Valin (1999), semantic relations may be also divided into two groups: the first group includes the usual semantic roles, such as Agent, Patient, Theme, etc., while the second group includes merely two semantic roles – Actor and Undergoer. The roles of the second group are usually referred to as semantic macroroles. Although this categorisation is not universally accepted, nevertheless, it is employed by researchers for a profound investigation of grammar/meaning relations. In the present analysis the classification of Jackendoff (1990) and Dowty (1991) is used. Let’s start from the following examples: Teddy killed the deer with a hunting rifle. A hunting riffle killed a deer. A deer was killed. In the first sentence Teddy performs a semantic role of an Agent, while in grammatical relations Teddy is a Subject. For all that, Teddy is associated with a hunting rifle by means of a grammar/meaning relation of a â€Å"kill† event. In the second sentence a semantic role of a Hunting Riffle is an Instrument, but in grammatical relations it is a Subject. Finally, in the third sentence a Deer appears in a semantic role of a Patient, while in grammatical relations it is again a Subject. Actually, if two participants are involved in an action of a sentence, a grammar/meaning relation is considered to be asymmetric. For instance, in the sentence Jimmy touched Marry two participants are involved in the action, but they perform various roles. Jimmy is a person who starts the action, thus, he is an Agent, while Marry is a person who is influenced by Jimmy’s action and she is a Patient. In this context, an Agent performs a conscious segment of a particular action and a Patient unconsciously responds to this action. As the above example demonstrates, an Agent should necessarily be alive, as it starts an action; however, this attribute is not ascribed to a Patient that is influenced by an action either in a direct or indirect way. There are some English sentences, where only an Agent is presented, such as Steven took a two-week holiday. Although this sentence differs from the previous utterance, both examples belong to a â€Å"do† category. But there are other categories of events, and sometimes it is really difficult to identify the right category (Frawley, 1992). The fact is that English sentences may reflect many similar features, but, despite these similarities, they may reveal various events and different semantic roles. For instance, in the sentence Peter heard a noise, Peter is a participant, but unlike prior examples, Peter does not appear as an Agent, because he is not an initiator of the action, he is an Experiencer. Therefore, such sentences may be attributed to an â€Å"experi ence† category. However, sentences that belong to this category may pose certain problems, as they may demonstrate different peculiarities of events, changing semantic roles in utterances. For example, in the sentence Ann looked at Ted, Ann is an Agent of the action, though she is also an Experiencer (similar to Peter from the previous example). Ann consciously pays heed to something, while Peter is unconscious of his action. Both sentences look similar, but peculiarities of events and semantic roles are different in these utterances. The second complexity that may occur in the process of analysis refers to the second participant of the discussed sentence. While in sentences with a â€Å"do† category the second participant is a Patient, because it is influenced by the Agent’s act, in sentences with an â€Å"experience† category the second participant (e.g. Ted) is not a Patient, as it is not influenced by the Agent’s act. As the above sentence shows , Ted is necessary for better understanding of the event; hence, he may be considered as a Theme of an action. But some utterances in this category have neither an Agent nor a Patient, though at the first sight it is easy to make a mistake. For example, in the sentence Danny loves Mag there are no agents or patients, as Danny does not perform any action and Mag is not explicitly or implicitly influenced by this action (probably she does not even know of Danny’s feelings). In this utterance Danny is an Experiencer, while Mag is a Theme. Unlike semantic roles, grammar roles can be identified more easily; in the discussed sentence Danny is a subject and Mag is an object. In fact, one grammar constituent may have a number of semantic roles; for example, a subject may involve an Experiencer, an Agent, a Patient, while an object may include a Theme, a Patient, an Instrument, etc. Thus, semantic roles provide more accurate and profound information as to the meaning of an utterance than grammar roles; however, both grammar roles and semantic roles are crucial for linguistics. In addition to the mentioned categories, there is also a â€Å"happen† category that is rather facile. For instance, the sentence My car is broken has one participant that is explicitly influenced by an action; that is why this participant (My car) is a Patient (there is no Agent in this utterance). Unlike a â€Å"happen† category, a so called â€Å"information transfer† category may pose certain difficulties for those who analyse semantic roles. In the sentence Jerome informed Timmy of a conference there are two participants – Jerome and Timmy. But while Jerome is an Agent of the occurred event, Timmy is not a Patient, as one may consider, taking into account the previous examples. In this utterance Timmy is a Recipient, and a Patient is absent in this sentence – neither Timmy nor information can be regarded as a Patient, because information is not directly or indirectly influenced by Timmy or by the transfer. In this regard, information in the discussed utterance is a Theme of the event. Overall, in all mentioned examples nouns and adjectives refer or point at a particular event; however, there are also sentences, where these parts of speech pay heed to a specific state instead of an event. Such utterances relate to a â€Å"be† category. For instance, in the sentence Viola is healthy again, Viola is a Participant that also appears as a Theme. In this utterance the state of Viola is determined by the adjective â€Å"healthy†, but not by a verb (as in the prior examples). Therefore, â€Å"healthy† fulfils a predicative role, unlike verbs in preceding sentences that fulfil an attributive role. Sentences in this category may also reflect temporal relations, like in the following utterance: Garry is in front of Nick. In this sentence there are two participants that certainly appear in temporal relations; undoubtedly, if the sentence is changed for Nick is behind Garry, the relations between Nick and Garry will not be altered. In this respect, both participants perform the role of a Theme in the sentence. In view of all observed examples, it is obvious that participants may fulfil either a central role or a marginal role in the action; that is, a division is made between the principal and secondary participants. For instance, in the sentence Nelly embraced Steve before the guests, Nelly is the principal participant, an Agent, while Steve is the secondary participant, an Instrument with the help of which Nelly fulfils the action. Even if an Agent is absent, as in the sentence A stone broke the fence, there is a supposed Agent and an Instrument. Moreover, if two participants are mentioned in a sentence, the secondary participant may perform a role of a Beneficiary, as in the following example: Mommy did homework for Sally. In this utterance Sally is a Beneficiary, as another person (his Mommy) does homework for him. Therefore, the analysed sentences demonstrate that each semantic role may reflect different properties, and identification of these properties may be rather problematic in t he process of analysis, resulting in frequent confusions. Table 2 below epitomises the observed semantic roles, their major functions and possible problems. Table 2. Major semantic roles Semantic role Function Possible confusions / problems Agent The principal participant (always animate) that starts an action An Experiencer may be wrongly regarded as an Agent But: An Agent consciously fulfils an action, while An Experiencer is not consciously involved in the action’s fulfilment Patient The principal participant (either inanimate or animate) that is influenced by an event In certain cases a Patient may perform a role of an Agent This occurs in instances that signify moves; that is, when a participant simultaneously performs an action and is influenced by it Instrument The secondary participant with the help of which an Agent fulfils an action If there are both an Agent and a Causer in a sentence, it may be difficult to rightfully identify instruments of an Agent and a Causer The instrument for a Causer is an Agent An Agent possesses other instruments Theme The principal participant that does not induce an event and is not influenced by it In the case of temporal relations there are usually two themes, instead of one Experiencer The principal participant (always animate) that does not explicitly fulfil an action; instead, it undergoes a certain state (or an event) As an Experiencer is influenced by a state (or an event), it may be confused with a Patient or even with an Agent (when an action coincides with experience) Beneficiary The secondary participant (always animate) that make gains from a certain event A Beneficiary should not be confused with a Patient that is the principal participant Recipient The objective (always animate) of an event that is connected with a transfer A recipient may perform a role of an Agent in such a sentence as â€Å"Father took a strange envelop from Jack† As is shown in Table 2, there are no definite borders among semantic roles; actually, every role may perform different functions in a sentence (Parsons, 1990), and the lack of an integrated structure complicates the analysis. The occurred intricacies can be explained by the fact that any semantic category is based on concepts of subjectivity rather than concepts of objectivity (Knott Sanders, 1998). For example, the word bookcase consists of certain letters and sounds, so it can not be attributed merely to an object. As words and meanings are acquired from a particular social, cultural and linguistic realm (Peregrin, 2003), the relations among all parts of speech are casual, but not natural. Therefore, semantic categories differ not only among members of various societies, but also among people of the same society. For instance, in two utterances Julia prepared bath for Jill and Julia prepared Jill a bath there are certain semantic roles that may be interpreted either as similar or as different. In the first utterance Julia is an Agent and Jill is a Recipient, while in the second utterance